Why a connection gets lost
- No reason to write. You're waiting for the right moment, but you don't know when it will come.
- No overview. New connections get lost among hundreds of old ones.
- No time. The salesperson is busy with deals in progress, and there's no room left for new contacts.
- Fear of rejection. As long as you don't write, you can't get a no.
What it costs
Every connection with someone from your ICP costs something: the time to build the leadlist, the Sales Navigator licence, the salesperson's time and the limited number of requests LinkedIn allows per week. A connection nobody talks to is a paid-for investment with no return.
Example: if a team connects with 100 relevant people a month and half of them stay without a conversation, every month you're writing off half of your acquisition work. You can work out what that comes to in your case in our calculator.
On top of that, connections age
In the first weeks, the contact remembers you. After six months, you're just one name among many, and a message feels cold. So the most valuable window is shortly after connecting. We also describe how to turn your network into meetings in the article Your LinkedIn network is wasted until meetings flow from it.
A system so nothing gets lost
- Put every new connection under monitoring. Not in a spreadsheet nobody opens, but somewhere you'll see their activity.
- Set up signals. A post, a comment, a profile visit, a change of position.
- Write when the signal comes. Follow up on what the contact said or did.
- Without a signal, write within two weeks. Briefly and without selling.
- Once a week, check who has been left without contact. Fifteen minutes that pay off.
How Pipelyx handles it
Pipelyx monitors your connections and shows who in your network is active right now and what they're writing about. Instead of a feeling that you ought to write to someone, you get a list of people it makes sense to write to today.