What is Lead?
A lead is a potential customer, meaning a person or company that matches your ICP and whose contact details you have. A lead is not yet a sales opportunity. It becomes one only once it shows interest or a meeting takes place.
A lead is a potential customer, meaning a person or company that matches your ICP and whose contact details you have. A lead is not yet a sales opportunity. It becomes one only once it shows interest or a meeting takes place.