What is Social selling?

Social selling is selling by building relationships and credibility on social networks, mainly on LinkedIn. The salesperson publishes, comments and connects with relevant people so that customers know them before they ever send a message. LinkedIn measures it with the SSI metric.

Related terms

Read more

LinkedIn & Sales10 min read

LinkedIn Social Selling Index (SSI): What It Is, Why It Matters, and How to Improve It

Read article
B2B Sales & LinkedIn9 min read

B2B Relationships on LinkedIn: Why Sales Do Not Start With a Message

Read article

Book a free consultation

Let's discuss how to turn your LinkedIn into a real B2B acquisition system.

Back to the glossary